Whether your Best Results Dental Marketing is just starting or you’re an established practitioner looking to make a bigger impact, dentist marketing can help you reach more patients and grow your bottom line. This article will discuss tips and strategies for digital/online marketing (like website SEO, social media, and PPC), patient-centered marketing (like a referral bonus system and collecting reviews), and traditional marketing channels (like direct mail and billboards).

Online Marketing for Dentists

Having an up-to-date and well-optimized dental site is essential to dentist marketing. Your site should look good on all devices, have relevant keywords, and showcase your services.

Social Media Marketing for Dentists

Using social media like Instagram to share educational yet interesting dental content is an excellent way to attract new patients. Creating unique videos that explain common dental procedures and share client testimonials can also position your dental practice as an expert in your field.

Incorporating local influencers into your marketing strategy is a great way to increase engagement. Find an Instagrammer or TikToker with a large following in your area and ask them to tag your practice in their video. This type of marketing is inexpensive and effective.

Adding an option for potential and existing patients to schedule appointments online can reduce the number of cancellations and no-shows, which in turn saves you money. A simple email reminder or confirmation can also improve your patient retention. Adding this functionality to your website is easy with Weave.