Email validation is one of the most effective marketing channels, with 59% of consumers claiming that they are influenced by marketing emails when making buying decisions. Yet, despite email being fairly flexible and easy to use, marketers are still plagued with a high number of invalid or undeliverable email addresses, resulting in poor engagement rates and a low sender reputation. Email validation is a simple process that can prevent this.
What is email validation?
In short, it is the process of checking the validity of an email address by determining whether or not it exists on a valid domain and if the mailbox accepts incoming messages. It is also about removing any erroneous or irrelevant information that could cause issues with the deliverability of your email messages.
Email Validation: Ensuring Accuracy and Deliverability of Your Email Communications
Email validation is a critical step in the email marketing process because it helps to ensure that your emails are reaching the intended recipients. Without it, you run the risk of spam traps, hard bounces and spam complaints, which will significantly affect your email delivery rate.
To avoid these problems, it is recommended to validate your mailing list on a regular basis, especially after a significant growth in the size of your database. Moreover, it is also worth to check your database for any signs of problems like a sudden drop in the open and engagement rates or a significant increase in your bounce rate. You can do this manually, or you can opt for an email verification service which will do the work for you in real time.